What do anti-aging cream, a beautiful orange-colored carrot soup, recommended health foods, dietary supplements or even medicine have in common?
All of them contain or are enriched with antioxidants.
This family of molecules which acts on the taste and against the aesthetic deterioration of food, and is endowed with coloring powers, makes it possible to fight against oxidative stress and free radicals, (aging factors and certain diseases), or contributes to the balance of health by providing missing elements in the diet.
Antioxidants are found in some foods and can prevent some of the damage caused by free radicals by neutralizing them. These include nutritious antioxidants, vitamins A, C and E. A diet rich in antioxidants can reduce the risk of many conditions, including heart disease and certain cancers. Antioxidants scavenge free radicals in body cells and prevent or reduce damage caused by oxidation.
The protective effect of antioxidants continues to be studied around the world, but consumers are beginning to view antioxidants as a “miracle cure” for overall health and well-being.
Faced with consumer enthusiasm for these substances, many manufacturers do not hesitate to use antioxidants as a major sales argument. However, to date, there is no regulatory framework that requires manufacturers to communicate the exact amount of antioxidant present in their products.
Finally, you should know that until now no reliable method or standard existed to compare the real concentration of antioxidants in different products.
The IEA brings all its expertise and experience in antioxidants to help players in the cosmetics industry (nutraceutical formulation laboratories, nutraceutical manufacturers, food supplement manufacturers) to improve or develop new products with precise antioxidant properties and proven.
From the specifications, to the recommendation of antioxidant molecules, from the first laboratory tests to the industrialization phase, we provide the expertise and experience necessary to boost the efficiency of your development process for your nutraceutical products and food supplements.
We can in particular:
- Provide assistance in the formulation of nutraceuticals
- Analyze the antioxidant power of formulated food supplements with, if necessary, a specific method
- Provide support on the development of an argument for your food supplements (bibliographic studies, patents, etc.)
- Carry out bioavailability studies of nutraceuticals
- Carry out clinical, physico-chemical or cellular studies
Measurement of antioxidant activity using in vitro assays is paramount in evaluating food and nutraceutical products to determine their antioxidant benefits.
As a result, the IEA Analysis Platform can help you:
- justify, with an indisputable benchmark, the antioxidant concentration claims of nutraceuticals
- optimize the dose of antioxidants during the extraction or development of the nutraceutical product (efficiency, cost of ingredients)
- carry out quality control of food supplements
- objectively classify the different nutraceutical matrices by their antioxidant power (effectiveness in combating oxidative stress)
- study the effectiveness of the antioxidant active ingredients and their bioavailability (taking into account a complementary in vivo study) after absorption of the food supplement
- certify and communicate the antioxidant power of the nutraceutical product thanks to the PAOT® label printable on the product packaging
PAOT® Index
A common scale is needed to compare products from the same range: in fact, you cannot compare an apple with a vitamin C tablet.
The IEA has developed a patented method for measuring and calibrating the Total Antioxidant Power, with a variable scale per family of products called the PAOT® index: a 0-1000 scale for basic ingredients such as pure vitamin C, and 0-100 scales for food supplements.
Currently, the IEA provides calibrated scales for basic ingredients like pure vitamins, nutraceuticals, food supplements, processed food products like food.
PAOT® Label
In order to facilitate the comparison of products from the same family of nutraceuticals, the IEA can also offer a PAOT®, Label for demanding professionals or specialized associations.
This labeling aims to give consumers the assurance that a food supplement really contains enough antioxidants and is really active in the body.
In practice, this type of “certification” can allow manufacturers to position the antioxidant quality of their nutraceutical products relative to other competitors.
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